WeWork

ROOM TO GROW
Social Advertising

Despite their rapid growth they were still suffering from low brand awareness. I wanted to create a video that would highlight the key selling points of the business that we could then seed out via social media advertising.

But how do we talk to both hot deskers and small/medium size & enterprise companies all at the same time? We had to unearth the single thread of truth that linked them all together.

Regardless of how different they might be to one another, there is one main interest that they all have in common: Business growth.

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