Red Bull Music
#60SecondSolo
Social Branding
Red Bull Studio 60’s is a global music series built that identifies and showcases the skills of different musicians and composers for 60 seconds.
We were asked to help create the visual identity, treatment and graphics template for the campaign that could be re-distributed and used across all markets.
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Original Video
The beauty of the #60SecondSolo is that each one is unique and random. The glitch creative helps portray that and gives the viewer a sense of randomness while creating a striking visual for them to associate the series with.
Colour Scheme
Moodboard
Logo
Final Treatment
