Expedia 24 Hours
24 Hours in Copenhagen
Interactive Video
If you had 24hrs in Copenhagen, what would you do and how would it look? That was the question posed to us by online travel gurus, Expedia. They wanted to change the way in which people decide where to go on their travels – by giving them the closest look possible at a potential destination and transporting them straight to the location.
We reached out to Copenhagen’s local experts and influencers to ask them to recommend their favourite food, culture and nightlife hotspots.
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Those places were then captured carefully on film, with the team shooting and curating from a first-person perspective, giving the viewer a full sense of their ‘live’ surroundings.
From the moment you wake up right until the late evening you can get a real sense of the possibilities available on your trip.
Each video clip was short enough to keep the viewer entertained and we gave them 5 decision point throughout the video for them to choose from.
At the end of the experience, we gave the viewer an itinerary of everything they selected during the film which they could research further. You could email yourself the itinerary and forward on to others or go ahead and book a trip there and then.
There were 5 decision points with 2 options for each meaning there was a total of 52 possible scenarios which the viewer could go back and try all over again, and they did.
Client: Expedia
Agency: BIG
Production: Archers Mark
