giffgaff WTW
WORTH THE WAIT
Social Advertising
The popular mobile trendsetters wanted to produce some fun and engaging content for their social channels that would capture the imagination and drive consideration for the brand.
With YouTube ads, most viewers want to click the ‘SKIP AD’ button as soon as they can, so my challenge was to create something interesting enough for viewers to stay until the end, playing on giffgaff’s ‘Free to Go, Free to Stay’ campaign messaging.
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What we did was concept and film a series of insanely irreverent scenarios in super slow-motion at 50,000 frames a second, to build anticipation for an almighty pay off just after the skip ad button appears at 6 seconds.
The creative had to work for multiple formats, making sure it was tweaked to suit the technical restrictions.
Client: giffgaff
Agency: BIG
Production: La Familia
